Meridian was established in 1998 to provide marketing support services and direct contact capability to SME’s in the UK. Within three years Meridian was working for many national major blue chip businesses and Public Sector agencies.By 2004 Meridian had evolved into an international marketing agency and had won tenders to provide services in data capture, lead generation, direct sales, information gathering, promotional advertising, business development, market research, event delegate population and general marketing consultancy to support such businesses as UK Trade & Investment, Harris Interactive (for global reach data development) and Think London (for lead generation in China for Inward Investment opportunities).
By 2008 Meridian was working extensively into international markets particularly China, and had delivered projects for such as the Financial Times into various Asia Pacific countries. Our work in China and the relationships developed over many years there took us into initially educational consultancy and thereafter providing services for Chinese families looking for the correct UK school destination for their children.
With having our own team in both the UK and China we are well positoned to work both with students and also Chinese agents, with whom we partner, to enable them to find the most appropriate school or college to fit their client's requirement. Too often we have seen Chinese children sent to the UK to schools unsuitable for them, whether that be because of their level of English, in what direction they are aiming to develop or for the provision of both academic and co-curricular activities that they wish.
We provide the 'bridge' between the two countries, timezones and cultures and assist all parties with understanding, translations, school visits, entrance exam preparation through online teaching, and all communication and paperwork.
We are continually increasing and building our network of contacts and partners in China which include - business associates, personal friends, education agents throughout the country, travel agents (for group bookings to summer and activity camps) - all who having a growing interest in the education options that the UK provide from boarding and day independent schools with homestay accomodation, summer schools to experience British life to our online learning provision of English for small children.While students coming to the UK from in China is set to keep growing into the future, there is also changes developing beyond the simple format of sending pupils here to study at boarding facilities. They are looking for more variation for experiencing the UK generally and the education options that are here.
Meridian is ideally positioned to assist institutions and businesses in Britain to maximise their opportunities in this evolving market.