How to Develop Your Education Provision Market in China


The key to successfully developing your School or University brand while simultaneously developing business in China lies with deploying the correct strategic process in your promotions and communications with the market. Vital to the whole plan is to be ‘localised’. This is something that all businesses across the world still do not fully understand.

You need to get into China properly, not try to do it from 6000 miles away.We are working with a limited selection of British schools and distance learning providers that offer the education that Chinese families are looking for. It is important to adopt their ways of culture and communicating, and basically work in the same way as any business by putting yourself in the shoes of the families looking for educational opportunities with the UK –

  • They wish to deal with people who try hard to offer what the Chinese want, the products they look for - and in their language.
  • They want to be able to communicate easily with you - when they need to.
  • They need to be able to find out all about you, read about you and understand what you can offer them - directly from you.
  • They like to hear about you from peer groups, read experiences - and see all about you online.

We provide all these solutions for you and a lot more. Essential is the ability to be seen online in China with your own information. Overall, you will be demonstrating to Chinese parents that you are willing to embrace their culture and get closer to them yourself.

This is why we have created as a ‘platform’ our website which is a full translated Chinese website, hosted and managed in China and running on all the search and social media platforms. This gives advice and illustrations of the top UK schools and distance learning businesses, all which comes under the title of ‘schooling’.